3 BRANDS, 1 PURPOSE

About Us

The Collective was born from an idea of bringing a modern approach of beauty and wellness to Northern Michigan.  Creating a space for independent practitioners to be surrounded by a team that shares the same passion and professionalism in a luxury space. It is our mission to supply practitioners with the tools that it takes others years and unlimited resources to acquire and will be a game changer for our local industry.  The Collective will be complimented by our retail boutique, The Label.  Greeted by a concierge associate, guests will be offered complimentary beverages while they browse a unique selection of curated essentials and thoughtfully chosen gifts, houseware, and one of a kind style pieces.  They may stop by the Eatery to pick up a more selective beverage or snack while they wait for their practitioner in our communal guest lounge.  All of these businesses are carefully and thoughtfully organized to provide Northern Michigan with a modern experience for wellness and beauty.