The Why

The NoMI Collective was established in 2022 by entrepreneur Whittney Allen.  Being in the beauty and wellness industry for 20+ years, she has utilized every opportunity to work in all concepts of the field.  During her experience as a booth rental cosmetologist, she quickly realized this specific model possessed too many circumstances for lack of professionalism, competition over community, little education, and a major struggle between being independent and being limited by restraints.  Recognizing the importance of these led her to open and co-own a successful commission-based salon giving beauty providers the opportunity to learn and grow with the support of a team. 

During the pandemic, it became evident there was a need for more independent offerings to beauty and wellness practitioners in our community.  Whittney has spent the last few years carefully curating a luxury coworking space that will provide independent creatives all of the tools for success.  Taking all of the knowledge she has gained from the industry, combined with her passion for thoughtful and carefully curated goods, she has cultivated a luxury collective space to host boutique retail, beauty and wellness suite rentals, and an eatery to feed your body, mind, and soul!